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Speaking of Klarna, buy-now-pay-later companies expanded remits in efforts to turn out to be all-in-one shopping apps to make personal recommendations to fashion prospects. Business-to-business companies that assist facilitate digitisation and innovation got here to the forefront for buyers and types adapting to a new actuality. Referred to in Silicon Valley as “picks and shovels” — a reference to the California gold rush — these are the companies that help other businesses “strike gold”. As the trade embraced digital worlds, fashion-tech was thrust into the spotlight, with new focus on digital clothing and avatars, ideas…